Contact Us

Why So Serious? Because ‘Batman’ Advertising Could Make You $4,000 Some Day, That’s Why!

One of the reasons that “The Dark Knight” achieved so much success was the brilliant viral marketing campaign that brought “Why so serious?” into the popular culture vernacular way before the film even hit theaters. Now with a third Christopher Nolan-helmed “Batman” movie officially announced, it’s a virtual certainty that fans are in store for more viral marketing – but when it comes to the Caped Crusader, such tactics existed long before “The Dark Knight.”

In 1943, Columbia Pictures released a 15-chapter “Batman” theatrical serial starring Lewis Wilson as the world’s greatest detective and Douglas Croft as his boy wonder sidekick. In order to get the public into theaters for the serial, Columbia gave away cardboard Batman masks to promote the project and drive business. These masks are extremely rare now, as Anonymous Works notes that one such mask recently sold for $3,597.03.So if you have any swag left over from the marketing campaign for “The Dark Knight,” you would be wise to keep said swag very safe. It’s also something to keep in mind when the ad campaign goes into high gear on “Batman 3.” If these 1943 masks selling for almost $4000 are any indication, there’s no telling how valuable today’s marketing tools will be sixty years from now!

[Link via Brian Denham]

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://comicsalliance.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!