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20th Century Fox Callenges America to Search 4 $ilver!

Rise of the Silver Surfer promotional coin

Press Release

This summer, silver is the new gold standard – for movies, with the June 15 release of Fantastic Four: Rise of the Silver Surfer, and for movie promotions, as Twentieth Century Fox and the Franklin Mint join forces to create an original limited collector’s edition “Silver Surfer” U.S. quarter that will challenge movie goers to Search 4 $ilver.

The collector’s “Silver Surfer” U.S. quarter will be emblazoned with the image of the legendary Marvel Comics character who takes a leading role in the movie. This legal tender coin is a 2005 California statehood commemorative quarter minted by the United States Mint and specially color-enhanced by The Franklin Mint for Twentieth Century Fox.

Fox will launch the Search 4 $ilver in grand style by sending a specially-outfitted fleet of silver armored trucks out to deliver 40,000 coins to cities all across America, in time for Memorial Day weekend.

Then begins the Search. Those who find the special coins will be directed to the film’s official website, where they can register for a chance to win a 4 day/3 night trip for 4 to the June 12th world premiere of Fantastic Four: Rise of the Silver Surfer in London, England. The winner will be announced on or about June 4. Also, the first 400 people to register will be entered for a chance to receive one private screening of the film for their friends and family the night before the film surfs into theaters everywhere. In addition to the above prize opportunities, every fan is invited to visit the film’s website (www.riseofthesilversurfer.com) everyday until June 12th to flip a “virtual coin” for a chance to win instant prizes.

The Fantastic Four meet their greatest challenge yet in Fantastic Four: Rise of the Silver Surfer, as the enigmatic, intergalactic herald, the Silver Surfer, comes to Earth to prepare it for destruction. As he races around the globe wreaking havoc, Reed, Sue, Johnny and Ben must unravel the mystery before all hope is lost. Fantastic Four: Rise of the Silver Surfer, opening everywhere June 15, is the second installment of the live-action film series based on what fans around the globe know as “The World’s Greatest Comic Magazine. “Fantastic Four” directed by Tim Story and released in the summer of 2005, had a worldwide theatrical gross of $330 million and became one of Twentieth Century Fox’s most successful DVD titles ever.

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