Contact Us

The Weirdest Thing I Got At Toy Fair 2014: Smartpants

Smartpants Main

Compared to the many comic book conventions we cover throughout the year, I don’t usually leave Toy Fair with much by way of swag. Since it’s a trade show for businesspeople and journalists and not open to the public, most of the merchandise is for display only. Still, I did manage to get my hands on one special giveaway: Underwear. For my iPhone.

Dubbed Smartpants by Bandai, the silicon phone undies are marketed principally as a protector of an iPhone user’s home button (or, you know, maybe that’s just a euphemism), but they’re stretchy enough to fit most smartphones.

From simple decorative charms to utility belt-like keychain straps, Japan’s youth has long been a leader in accessorizing its mobile phones, so it should probably come as no surprise to learn that 1 million of these things have already been sold there through Gashapon toy vending machines.

Though some seeming Chinese knockoffs are already available on Amazon, Bandai’s official Smartpants are slated to launch in the United States this spring in a variety of styles. No word on price yet. And can you really put a price on phone underwear anyway?


Smartpants display

Smartpants 1

Smartpants 2

Smartpants 3



More Posts About Underwear

Recommended For You

Around the Web

More From ComicsAlliance

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for Comics Alliance quickly by connecting your Facebook account. It's just as secure and no password to remember!