Uh-oh...From the Comic-Con.org programming guide:

Andy Khouri of Comics Alliance, Rich Johnston of Bleeding Cool, Heidi MacDonald of The Beat, and Tom Spurgeon of The Comics Reporter represent the four most influential and popular blogs in the comics industry. Join them for a one-time-only chat about the changing role of comics news, how they run their sites, what makes news, and what makes a rumor. It will be either a love fest or a slug fest. Moderated by Douglas Wolk (Reading Comics). Room 23ABC