DC Comics Unveils Second New 52 Survey, Asks What Else Fans Are Reading
Almost a year after the last partnership between DC Comics and the Neilsen National Research Group, the two are at it again to find out how well the New 52 relaunch is faring months later… or, perhaps, how poorly. Yes, this time, it’s the sales questions.The new survey appears to focus on the less successful titles from the New 52 launch, specifically the ten titles that have either already been canceled (Blackhawks, Hawk & Dove, Men of War, Mister Terrific, OMAC and Static Shock) or are approaching their final issues (Captain Atom, Justice League International, Resurrection Man and Voodoo) and ten titles with low sales (Blue Beetle, Deathstroke, Fury of Firestorm: The Nuclear Men, GI Combat, Green Arrow, Grifter, Legion of Super-Heroes, Red Lanterns, Suicide Squad and Superboy).
After collecting demographic details (age, location, gender and so on), the survey asks which of the New 52 series the respondent has bought — including, as with the first survey, a fictional title in order to catch out who is paying attention to what they’re answering; this time, the fake title is called “Orange Ivy” — and then whether the respondent bought past the first issue, and in what format (print or digital), before going on to check whether collection purchases were considered.
From there, things get interesting; the survey starts to ask what influences the purchasing of comics (“Stories or interviews from websites/comic blogs that create ‘buzz’ is an option, as is the simple “I enjoy reading comics”), where comics are bought, and what comics you buy from other publishers… or, at least, allows you to select from a pre-chosen list that includes Vertigo titles American Vampire and Fables, as well as Marvel comics (Avengers Vs. X-Men, AVX, Uncanny X-Men, Wolverine & The X-Men, Avengers, New Avengers and Amazing Spider-Man) and some Image titles (Fatale, Saga and The Walking Dead). Guess we know what DC considers the competition now…