DC Universe Online Kicks Off Animation Contest Through Facebook

DC Comics and Sony Online Entertainment's upcoming MMORPG "DC Universe Online" has already employed the talents of Jim Lee and others to help craft a digital representation of the comic book world, but now the venture is turning to Facebook fans for their animation skills in a new contest.

Sony's teamed up with Mass Animation for a contest that gives fans a chance to collaborate in creating a CGI trailer and in-game character animations according to a recent press release.

The contest calls for Facebook users (you'll have to be registered for this link to work) to use the site's supplied tools including a version of Autodesk Maya 3D Animation software, storyboards, designs and fully-rigged 3-D models supplied through a special application.

Contestants can upload their entries to have them voted on via Facebook and a special iPhone app. Naturally, winners receive cash and prizes with the top entries actually incorporated into the game.

It's free labor for DC and a chance for fans to get a glimpse behind the development curtain for a chance to see their work in the game upon release. I'd day it's win-win...if I can figure out how any of this stuff works.