‘Chronicle’ Marketing Stunt Sends ‘People’ Soaring Over the New York City Skyline [Video]
If you were on the streets of New York City the other day, you may have heard someone shout, “Look, up in the sky! It’s a bird! It’s a plan! It’s Super-Oh wait, actually it is a plane.” It was three human-shaped remote-controlled planes, to be precise, specially created to give the illusion of actual people flying around the skies of New York City as a promotional stunt for the upcoming movie Chronicle. See the soaring after the jump.
Uploaded to YouTube by user ChronicleNYC, the 2.5 minute video starts is self-consciously dramatic, showing the pilots readying their plane people as an instrumental track called “Unstoppable 2″ by Tom Quick plays in the background. The results are eerily beautiful, and the shots of New Yorkers reacting rather fascinating.
I can’t tell you how many times in the 1980s and ’90s I read a superhero comic where a big city passerby sees giant robots fighting or aliens invading and respond by saying, “Ah, this must just be some sort of movie promotion or something!” Finally, a case where it actually is just some sort of movie promotion or something!
Chronicle is the story of three high school friends who gain telekinetic superpowers and gradually come into conflict with one another. It will presumably feature much more high-tech special effects, but I’m kind of partial to this method of suggesting human flight. Chronicle opens this weekend.
Check out “Flying People in New York City” and the Chronicle movie trailer below:
[Via CBS News]