Contact Us

Diamond Announces Record High Free Comic Book Day Orders, New Halloween Event

With little over two weeks to go until the big event, 2012′s Free Comic Book Day — the 11th installment of the annual event in which comic book stores across the country open their doors and lure newcomers and existing fans with the promise of four color entertainment for the price of zero dollars — looks set to be the biggest one ever, with Diamond Comic Distributors announcing that a record number of comics have been ordered by retailers for the day. What’s more, fans may not have to wait until 2013 for the next opportunity to score free comics as Diamond is eying this Halloween for a similar promotion.Diamond estimate that retailers have ordered 3.5 million comics for May 5, up a significant 23 percent from the 2.7 million ordered for 2011′s event. As with every year, 2012′s FCBD ties in with the year’s major superhero movie release, with this year’s event coming a day after the official release of The Avengers; no doubt the high level of anticipation for that movie is pushing some of the increased order activity, but the healthy 2012 numbers also reflect both a healthier Direct Market and the quality of the free books available this year.

In addition to an all-new story from the Justice League team of Geoff Johns and Jim Lee in DC’s New 52 Special Edition, there are also new Star Wars and Serenity stories from Dark Horse, previews of the new Valiant line and Grant Morrison’s Dinosaurs Vs. Aliens and a hardcover anthology from Archaia including Mouse Guard and a sequel to Jim Henson’s Labyrinth, amongst many other releases (A full list can be found here).

In addition to the impressive 2012 FCBD numbers, Diamond also confirmed rumors of a Hallowe’en event debuting this year that will see publishers creating low-cost Hallowe’en-themed comics for stories to give away for the holiday. More details on that event, including contributing publishers, will be released later in the year.

[Via ICv2]

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://comicsalliance.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!