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Vertigo’s ‘The Girl With The Dragon Tattoo’ Comic To Be Supported With TV Ad Campaign [Video]

Stieg Larsson’s Millennium Trilogy of crime novels first rocked best-seller lists with millions of copies sold; then it became a big-screen success — twice — with both Swedish-language and Hollywood movies; and it plans to take on comic books when Stieg Larsson’s The Girl With The Dragon Tattoo Vol. 1 arrives next week from Vertigo.

The mystery series concerns the investigation of a long-dormant missing persons case, conducted by Mikael Blomkvist, a troubled journalist, and his partner, the tattooed and pierced punky goth hacker Lisbeth Salander. The first installment will be adapted by Scottish award-winning crime novelist Denise Mina (who’s written comics before with Hellblazer and A Sickness in the Family), features art by Leonardo Manco and Andrea Mutti, and is wrapped up nicely with a smoldering cover by Lee Bermejo.

The Girl With The Dragon Tattoo is bound to encourage some potential first-time comics readers to jump down the rabbit hole. All Vertigo parent DC Entertainment needs to do is get the word out, which they intend to accomplish with a massive TV commercial campaign. Get a first look at what national audiences will be seeing in the video after the jump.

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With the notable exception of DC’s New 52 promotion, it’s incredibly rare to see graphic novels and comic shops get airtime on the highly-competitive world of television advertising; certainly on the national level. But with commercials scheduled to run on channels ranging from SyFy to Lifetime, Dragon Tattoo and its high quality creator pedigree could make for a crossover hit with a variety of audiences.

Volume 1 of TGWTDT arrives in comic retailers and bookstores everywhere on Tuesday, November 13.

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