IDW Comics Come to Blackberry Devices
IDW’s got a pretty strong foothold in the mobile comics market having adapted much of its content for digital gadgets like the iPhone, Sony PSP and the iPad over the past few years and today it takes another step in expanding its distribution announcing new comic book applications on Blackberry devices.
“Star Trek: Countdown” is leading IDW’s release schedule with “Transformers: Revenge of the Fallen,” (which we’ve mocked up on BBs above) “Star Trek: Movie Adaptation” and “G.I. Joe: The Rise of Cobra” to follow. It’s a pretty movie-centric strategy that may seem familiar to iTunes users, but the real difference is that these BB apps will effectively serve as digital trade paperbacks and sidestep single issue releases.
From IDW’s official press release:
“We’re excited to bring our comics line up to BlackBerry users,” stated Jeff Webber, IDW’s Director of ePublishing. “Each BlackBerry app collects an entire series into an individual graphic novel, and people can sample part of the story before they decide to purchase. With BlackBerry, we’ve expanded the audience for our digital comics to include users of one of the largest mobile platforms in the world.”
It makes plenty of sense for IDW to kick off its BB efforts with movie tie-ins, but hopefully it’s not long before the planned weekly release schedule introduces users to “Locke and Key.”[Via IDW]