Contact Us

Marvel Reveals ‘Project Gamma’ Adaptive Audio Details At SXSW [Video]

If you were worried about Marvel loosing Hulk powers onto the world, it’s time to rest easy. The publisher’s Project Gamma shown at SXSW is all about interactive sound rather than radioactive fury. The result of Marvel Entertainment, Momentum Worldwide and CORD teaming up, Project Gamma is billed as an “adaptive audio experience” that will respond to digital comics reading behavior starting later this year when it launches in full. Basically, PG will play audio while readers progress through a digital comic story, and tailor musical tunes and other sounds to a given reading pace on the fly to ensure there’s not a generic looping soundtrack in the background. Marvel hasn’t announced just which comics will get Project Gamma-ed just yet, but judging from the copy of Avengers #1 in the PG sizzle reel, Marvel Now may be a priority out of the gate. You can scope out Marvel’s official Project Gamma sizzle reel after the cut to see what you make of the upcoming multimedia effort.

Recommended For You

Around the Web

More From ComicsAlliance

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for ComicsAlliance quickly by connecting your Facebook account. It's just as secure and no password to remember!