Monkeybrain to Donate November Profits to Hero Initiative
For Monkeybrain Comics, Thanksgiving is more than just the fourth Thursday of November and an excuse to eat some turkey and watch the Macy’s parade. The digital comics imprint – Home to such titles as Bandette, Edison Rex and The October Girl – is taking the entire month of November to give thanks to comics creators who have paved the way before them by donating its profits for the month to the Hero Initiative.Monkeybrain co-founder Chris Roberson explained the decision in an open letter posted on the Monkeybrain site. “Over the decades, countless comic creators have given us excitement and inspiration, entertained and educated us,” he wrote, “And we need to give back.” He continued,
For most of the history of American comic books, the only income that creators received were the page rates for the work they did. Writers, artists, letterers, and colorists would be paid a flat rate for the pages they turned in, without any royalties for sales or equity for their creations. If a comic were to be reprinted, the creators would not receive any additional payment, nor would they be compensated if characters and concepts from their work were used elsewhere, whether in other comics, in other media, or in merchandising. And since the overwhelming majority of comic creators were freelance employees, there were no pensions or retirement funds for them to look forward to.
In more recent decades, comic book publishers have instituted new policies for comic creators. Some began to offer royalties and bonus incentives for creators, so that if their work sold well or was reprinted, they would participate in those profits. Some publishers instituted creator equity deals, so that if a creator’s concepts and characters were to generate profits in other media, the creator would reap some of the benefit. But few if any of these policies have been made retroactive, and as much as later generations of creators have benefited from the improved financial arrangements, generations of creators who came before them have not.
There are far too many stories of well-respected, talented writers and artists who created successful and beloved comics in previous decades, and who now are living in reduced means-unable to afford health care, unable to find paying work, some even homeless. At the same time, characters created and co-created by many of these same creators have gone on to appear in major motion pictures, on television, and in toy aisles.
The American comic book industry was built on selling morality tales to young readers, stories of men and women who fought for justice and stood up for what was right. And the writers, artists, and others who created those stories deserve better than they have received.
Thankfully, they have the Hero Initiative in their corner.
For more than a decade, the Hero Initiative has provided a safety net for comic book veterans who need assistance, whether in the form of financial support, emergency medical aid, or an avenue back to paying work. In that time, the Hero Initiative has granted more than $500,000 to over 50 comic book veterans. But as a not-for-profit corporation, the Hero Initiative relies on donations and contributions to continue its work.
Throughout the month of November, Monkeybrain Comics will be donating all of its income to the Hero Initiative. Our creators will still receive their cut of the profits, but the portion of each sale that we retain as publisher’s profits will be donated in its entirety to the Hero Initiative.
As we in the United States prepare to celebrate the American holiday of Thanksgiving, please consider giving thanks to the veteran creators who have given us so much over the years by donating to the Hero Initiative. And we encourage other publishers to join us in supporting the Hero Initiative through direct donations. Unless and until creator royalties and equity participation policies are made retroactive, charities like the Hero Initiative are the only support many veteran creators have available to them.
Roberson has long been vocal about his concerns with the way the comics industry treats creators, going so far as to cut ties with DC Comics over the issue. This move is a classy case of his putting his money where his mouth is, and will hopefully lead to more exposure for the Hero Initiative as a result (Not to mention reading more Monkeybrain Comics, but I’m sure you’re already doing that already).