Kevin Smith and friends are about to get some company on cable. No longer will Comic Book Men occupy the comic book reality show niche alone. The National Geographic Channel has announced that next month will see the debut of its own TV series set in a comic book store, Comic Store Heroes, allowing viewers the chance to see what happens behind the scenes of New York's Midtown Comics.

The official press release for the show describes the one-hour show as "a documentary-style show" that "will follow the lives of staffers Gerry, Thor, and Alex as they deal with all sorts of geek and enthusiast customers while simultaneously planning their booth at the New York Comic Con. Can these pop culture mavens answer the pointed and detailed questions of their comic-centric clientele and still manage to produce a major presence at their largest hometown comics-oriented event?" (Hint: Probably).
Comic Store Heroes airs July 13 at 8pm Eastern/Pacific on the National Geographic channel.

[Via ICv2]