Celebrate Paul Pope’s ‘Battling Boy’ With These Clever Promotional Ads From First Second

Arguably the most anticipated comic of 2013, Paul Pope's Battling Boy finally arrived in stores today. The story of a dead hero, a 12-year-old demigod and a city full of monsters, Battling Boy represents Pope's return to creator owned comics, and is his first original graphic novel in six years. Its release is a big moment for First Second, and in a clever and effective bit of promotion, the publisher has spent the week leading up to today hyping the book with images featuring art from the story above quotes from comic creators, writers, and critics alike.

Battling Boy is available now, in hardcover and softcover, at finer comic shops.

[Via Robot 6]