One can only imagine the mixture of ingredients that went into Stan Lee's new Signature Cologne. I'd suspect it includes hints of mustache, sunglasses, bombast, alliteration and a sprinkling of emotional strain with Jack Kirby. The 90-year-old Lee teamed with scentmaker JADS International, the same company that made last year's series of Avengers colognes, to develop a fresh scent that actually includes "bergamot, ginger, white pepper, basil and violet, and features layers of cedar, vetiver and musk accords."

Lee's Pow! Entertainment took the fragrance to Wizard World Philadelphia and asked cosplayers to offer their opinions. Video after the jump.

A bottle of Stan Lee Signature Cologne retails for $24.99.No word from JADS on why in the world the stuff isn't called Excelsior.

[Via Robot 6]