Supergirl Makes Her Mark In A New Clothing Line Aimed At Young Girls
Warner Bros. is working hard to expose the general public to the DC Comics library by way of the newly organized DC Entertainment, a recently launched video game studio in Montreal and a plethora of animated adventures courtesy of Bruce Timm and other creative minds. So it shouldn’t be shocking that the company is also extending the DC Universe into the world of fashion – a move directly aimed at little girls.
In a press release, Warner Bros. Consumer Products announced a partnership with Olympic medalist Nastia Liukin to create “Supergirl by Nastia,” a new merchandise line targeting the 8-12-year-old girls market with “affordable apparel” featuring Supergirl’s logo. The clothing is exclusively available through JC Penney beginning on July 20th, “just in time for the back-to-school season.”
While I’m not the target demographic here, I don’t really see a problem with young girls running around proudly sporting Supergirl’s emblem upon their shirts. There are certainly more offensive clothing lines currently on the market, and if this initiative brings an otherwise unlikely new reader into comic book shops, then that’s pretty great – just don’t expect to see me wearing one of these shirts.