The release of a major superhero movie is pretty much always accompanied by a fast food tie-in. Even the relatively complex, morally challenging Dark Knight had that pizza with triple pepperoni from Dominos, so it's pretty obvious that TheAmazing Spider-Man 2is going to be going all out. And they have, with a promotional tie-in with McDonald's that includes Happy Meal toys. The thing is, the ASM2 Happy Meal toys come in two distinct forms: Cars, masks and action figures for the boys, and bracelets, purses and journals for the girls. You know, for their feelings.
Toys: Tiny Young Justice skateboards can now be yours as part of McDonald's latest Happy Meal.
Legal: Silicon Knights has been ordered to destroy the code for, and recall all unsold copies of X-Men: Destiny (and Too Human) as the result of losing a lawsuit by Epic Games for breach of an Unreal engine licensing agreement...
Just nine months after releasing an initial wave Batman: The Brave and the BoldHappy Meal toys, McDonald's is at it again with a brand new line of superheroic collectibles. I'm no Happy Mealologist, but seeing McDonald's run two Brave and the Bold promotions in less than a year seems like a fairly anomalous chunk of awesome...
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