With another new Marvel movie on the horizon, Hasbro has again turned to the cinematic oeuvre to provide the inspiration for its latest Marvel Legends series. Fortunately this year, the options at the cinema are more expansive than another batch of Avengers in various shapes and forms, and we've got a new Guardians of the Galaxy and Thor to look forward to watching. It's the former that inspires the first new action figure wave of 2017, and Hasbro's improved sculpting since the last film makes this collection of galactic heroes something special.
When it comes to Marvel Legends, Spider-Man is about as bankable a hero you can find. As the centerpiece for numerous lines in a given year, Spider-Man's action figure waves have been among the most diverse and impressive in Hasbro's Marvel Legends catalog. The latest Spider-Man series, which features the Sandman as a build-a-figure, is a prime example of everything Hasbro has gotten right with Legends, even if it also includes a few figures that fail to impress.
If you've been waiting to see what the first half-of the year is going to look like when it comes to Marvel Legends, look no further. Hasbro unleashed a hefty salvo of new figures and sets tied to Guardians of the Galaxy, Vol. 2, Spider-Man: Homecoming, and more at this year's Toy Fair. While Thor: Ragnarok was nowhere to be found, there are dozens of new figures planned to arrive already, so Marvel Legends fans of every size and scale will have plenty to look forward to in the coming months.
Last year, Hasbro introduced a new level of collectible roleplay gear into the Marvel Legends brand. Since Captain America: Civil War was the Marvel Studios movie of the moment, the line kicked off with a replica Captain America shield and an electronic Iron Man helmet for (most) adult heads. These premium items were more than a few steps above what Hasbro had traditionally released for kids, and in 2017, even more gear is on the way.
Coming this summer will be an electronic Star-Lord helmet and an electronic Mjolnir just like Thor wields. Ahead of Toy Fair 2017, Hasbro offered up a peek at the new items we'll be jockeying to try on at this weekend's big toy event.
By the rate Hasbro is going, there won't be very many things left to reveal at Toy Fair this year. Already we've seen the Spider-Man: Homecoming teases in a variety of lines, but now we're also getting a look at what's to come from the Marvel Legends 12" figures. The 12" figures made their debut last year with Captain America and Iron Man setting the pace to tie into Captain America: Civil War. Spider-Man followed close behind, but now even more Avengers are about to join in on the fun. Oh, and Deadpool is here too.
I don't know if it's just this year, but it certainly feels like Hasbro is showing off a lot of its planned Toy Fair secrets a little early this year. Not that I'm not glad to see what's in store before the annual convention takes place next weekend. That goes double for any early peeks we're getting regarding Spider-Man: Homecoming. Though much of what's to come is still a closely guarded secret, Hasbro has revealed today four new figures coming to the Marvel Legends line under the Spider-Man banner.
What's more, the figures aren't just all focused on the friendly neighborhood wall-crawler.
You can tell it's just about Toy Fair season because nearly every day this February has been filled with toy news of some kind. Hasbro might be leading the pack on that front, with a number of sneak peeks and previews of the upcoming Marvel Legends and Star Wars Black Series line-ups. Not that we're complaining at all, mind you. Getting an early look at the toys that will be stretching our wallets this year is always a nice treat. Especially when we're getting even more figures in the 3.75" arena.
Announced this week, Hasbro will be releasing a number of Marvel Cinematic Universe two-packs, featuring some of our favorite characters from Doctor Strange, Guardians of the Galaxy, Vol. 2 and Spider-Man: Homecoming.
The comic world has been abuzz with new trailers for Spider-Man Homecoming and Guardians of the Galaxy, Vol. 2, both of which arrived at a time when we needed a little bit of delightful superhero humor. Following those reveals, Hasbro has been on a bit of an announcement tear itself, showing off new toys tied to the upcoming Marvel movies. We've actually seen a few of these latest Guardians of the Galaxy toys throughout the year, but the line-up for the first GotG, Vol. 2 wave is now officially locked in with a solid mix.
No sooner did we get our first official trailer for Spider-Man Homecoming did Hasbro roll out the first action figure from the upcoming Sony/Marvel Studios team-up. Spider-Man already got his debut in a special Marvel Legends Captain America: Civil War set with Iron Man and Captain America, so instead of just rehashing a new version of him (which will likely happen anyway), we're getting our first good look at the new Vulture from the rebooted franchise.
It wouldn't be a comic convention without Hasbro coming to town to show off its latest and greatest in the Marvel Legends line. It wouldn't be a comic convention without Hasbro coming to town to show off its latest and greatest in the Marvel Legends line. Though you would think the Marvel Legends team wouldn't have much left to show after the deluge of reveals from San Diego Comic-Con, the smattering of new figures unveiled at New York Comic-Con somehow managed to rival the awe of those other newcomers despite the smaller roster.
We caught up with Marvel Legends senior design manager Dwight Stall to talk about the announcements, and where the line was headed in 2017 and beyond.