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Mattel’s DC Multiverse Expands to the Rebirth Era and More [Toy Fair 2017]

Photography by Luke Brown, Townsquare Media
Photography by Luke Brown, Townsquare Media

This year at Toy Fair, Mattel once again lifted the curtain on a number of new figures and collectibles based in the DC Universe. From the continuing DC Multiverse figure line, which mixes the comics, television and movie properties, to DC Super Hero Girls and Teen Titans Go!, there was little that Mattel showed that didn't elicit excitement from everyone in attendance. However, the biggest surprise was clearly the unveiling of the Wonder Woman DC Multiverse wave, which gave us our first clear look at the DC Cinematic Universe version of Ares.

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Mattel is in the Ama-Zone With Its New Wonder Woman Action Doll Line


You cannot find a more important woman in comics than Wonder Woman. She's the first to get her own solo movie (that actually counts, Catwoman), and with that, comes all the benefits of merchandising tie-ins. Not that it's been a challenge to find Wonder Woman collectibles before this film, but now we're getting a whole new wave of figures, accessories more directly tied to her anticipated silver screen success.

Mattel's already been on board the Wonder Woman train for a long time --- as it has been with all of DC's characters and properties --- but the company never invested in a full line based solely on the Amazon princess before. Ahead of the feature film, Mattel is going full Frozen with Wonder Woman, giving its star an action doll line all her own, and one that shows a terrific evolution of the DC Super Hero Girls line.

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Filed Under: , , Category: DC, Toys

The 10 Weirdest Batman Movie Toys

Bruce Wayne figure Batman
DC Comics

Batman made his first comic book appearance in 1939, but it wasn’t until 1972 that the Mego Corporation got the bright idea to mass-produce a line of toys featuring the superhero and all his gadgets, vehicles, sidekicks, and adversaries. Ever since then, the character has been a staple of the toy aisle, even during the years when his comics weren’t selling so well.

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Super7 Has the Power, Will Launch New Masters of the Universe Ultimate Line Next Week


Teased at New York Comic Con just a month ago, Super7 has now offered up the first details on its plans for the Masters of the Universe toy line. Super7 has taken up the reigns left by Mattel when it comes to He-Man, and will be kicking things off next week with the launch of its Ultimate line.

Based on the original Masters of the Universe Classics released through Mattel over the past few years, Super7's upcoming line doesn't offer much new. However, it does offer characters like He-Man, Skeletor and Teela again for fans who may have missed to boat earlier. And this time, they come with almost every accessory you could imagine.

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Enter to Win a Set of Suicide Squad Action Figures

Mattel DC Multiverse Suicide Squad Figures

Hey, who out there likes free things? Let's see those hands. There we go. Congratulations, not only did you let us know that you like free things, but you also just volunteered to go on a dangerous mission. Some might even call it a suicide mission. Don't worry though, you won't be going alone. You'll have some of the most dangerous criminals in the entire world there to back you up.

That's right, we're giving away a bundle of Suicide Squad action figures courtesy of Mattel and the DC Multiverse toy line. We cracked open a box of the worst Belle Reve prison had to offer, and now we want to pass their unique sets of skills onto you. Why? Because we love you, dear readers.

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Filed Under: , , Category: Contests, DC, Toys

DC Multiverse’s Suicide Squad Goals Should Aim a Little Higher [Review]

Mattel DC Multiverse Suicide Squad 6" Figures

Mattel's DC Multiverse line was once merely home to 4" figures from the Batman: Arkham video games, with a few select film characters thrown in for good measure. After the disappearance of the DC Universe Classics, and its replacement DC Club Infinite Earths, it was nearly impossible to find 6" DC Comics figures outside of your local comic shop. With the arrival of Batman v Superman: Dawn of Justice, and the success of the CW television universe, the DC Multiverse line soon had a foundation for a new 6" figure line.

There have been a few waves of 6" Multiverse figures in 2016, with Mattel mixing things up with comic and Hollywood versions of familiar characters to keep things fresh. Of the latest lines to arrive this summer, Suicide Squad is entirely based on the film incarnations. It's also one of the largest, most diverse waves to arrive since the new Multiverse launched. It's also still very inconsistent.

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Katana’s SDCC Exclusive Gives High Hopes for DC Super Hero Girls’ Second Semester [Review]

DC Super Hero Girls Katana (SDCC Exclusive)

Now that the DC Super Hero Girls toy line has expanded beyond its soft launch home of Target, more of those academic heroes are finding their way to stores around the world. For now, despite releasing new figures in the line, the primary waves still consists of the same characters that have been available since the spring. Though Wonder Woman, Supergirl, Bumblebee and the rest are all great, the cast of DC Super Hero Girls is so expansive it's a shame it's taking so long to get more of them released.

We got our first glimpse at one of the "second semester" releases at San Diego Comic-Con in Katana, who was offered as a deluxe exclusive at the show. Though her actual mass market figure won't see shelves until 2017 --- and it'll be a bit more barebones than this version --- Katana's debut in the line is impressive, and shows there's a lot of promise to still explore in the DC Super Hero Girl Universe.

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Filed Under: , , , Category: DC, Reviews, Toys

The Multiverses Expand With Suicide Squad, DC Super Hero Girls and More at Mattel [SDCC 2016]

DC Super Hero Girls Invisible Jet Wonder Woman

Despite a soft showing earlier this year, Mattel is still committed to the DC Multiverse line. So much so in fact that there are five different waves planned through 2017, not even including exclusive waves at the likes of Walgreens, Toys R' Us and Walmart. Though the early releases haven't been terribly strong, the upcoming waves do hit some particularly interesting roster choices, which bodes well for the die hard DC fan looking for a Doctor Psycho or Reaper figure.

Multiverse definitely had the largest footprint at the Mattel boot at San Diego Comic-Con this year, but the DC Super Hero Girls were there in spirit if not in force. There was also a lot of attention paid to Mega Bloks Kubros line, which is fairly appealing in that its giving us building sets for licenses we never thought might enter that style of collectible. No matter how you stack it, Mattel definitely had a lot going on at SDCC.

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SDCC 2016 Comic Toy and Collectible Exclusives: What’s There and Where to Get It


If you can sense that feeling of excitement, panic and salt in the air, you know San Diego Comic-Con is near. There's just something about this annual gathering of fans, creators, actors and cosplayers that makes the summer that much more special. Oh right, it's all the toys.

In addition to being host to all manner of awesome announcements, reveals, teasers and trailers, SDCC is also one of the biggest collectible events of the year. Every company big and small rolls out their best and most limited in the hopes of capturing your attention and those dollar dollar bills, y'all.

Collected here for you is a comprehensive list of not just what will be available, but where it will be available, and how much it will cost you (where prices have been provided). This is every comic book-related toy and collectible exclusive for San Diego Comic-Con 2016.

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Is This Box Haunted? I Think This Box is Haunted: Unpacking Mattel’s Ghostbusters [Review]

Mattel Ghostbusters Assortment

I was almost too scared to open the box of Ghostbusters goods Mattel dropped on my doorstep. Those girls and guys might not be afraid of no ghost, but that doesn't mean I am... am not... I am not not afraid of no ghost? Ghosts are very real and very spooky. I've seen movies like The Conjuring and Insidious. Those are based on true events so you know they are telling honest narratives and portraying the supernatural elements with the correct amount of realism. I know Ghostbusters is primarily a work of fiction because it doesn't come with that same disclaimer, but I was still wary about the potential for a haunting to happen in my home once this box's contents were spilled on the floor.

I can say with some authority that after opening the box, everything appears to be in the clear. This is despite Mattel sending over a package filled with specters of unknown origin, which could have sunk their ectoplasmic hands into the foundations of my apartment to haunt it for the rest of time. Fortunately, that's not the case (yet), and instead of a gaggle of living impaired vaporizing in and out of existence in the halls, I've got a decent little collection of Ghostbuster toys.

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Filed Under: , Category: Reviews, Toys

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