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The DC Super Hero Girls Shine Bright at NYCC

Mattel DC Super Hero Girls

Back in April, DC Comics and Mattel (as well as other merchandising partners) revealed the DC Super Hero Girls to the world. Back in the spring, there was little information about what the line would be beyond vague promises of figures, dolls, comics, books and clothing themed around a new interpretation of DC's incredible stable of female superheroes. At New York Comic Con, the world got its first in-person glimpse at the stylized line, including dolls based on Wonder Woman, Batgirl, Harley Quinn and more, along with other items like skateboards, t-shirts, notebooks and headphones. It seems DC and its partners are leaving no stone unturned when it comes to the DC Super Hero Girls line. Good.

For too long, the market has been devoid of items targeted specifically at the one demographic that's been desperate for this kind of attention--young girls. DC Super Hero Girls takes a bit of inspiration from lines like Monster High and Ever After High, both of which have seen tremendous success under Mattel's watch. Instead of crafting original figures based on monsters or storybook characters from hundreds of years ago, this line has the advantage of featuring familiar heroes and villains from DC's vast stable. I'll admit to being a little worried about the style based on those previous Mattel figure lines. After seeing the DC Super Hero Girls in person, those worries were assuaged. It's clear that DC and Mattel, and more importantly the fans, are going to have a lot to look forward to when the DC Super Hero Girls launch in 2016.

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Get Your Cape On: DC Super Hero Girls Hopes to Empower Tomorrow’s Heroes Today

DC/USA Today
DC/USA Today

Announced in April, the DC Super Hero Girls line was a bold statement by Warner Bros. about its commitment to reaching out to all demographics of the market, and very specifically, young girls. While initially revealed as a partnership between Warners and companies like Mattel, Random House, and Lego, there hadn't been many details revealed about what form and shape DC Super Hero Girls would take beyond vague promises of apparel, toys, animations and books. Today, Warner Bros. and DC broke the silence (via USA Today) to tease a bit more about what to expect from the upcoming girl-focused line.

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Gallery: SDCC 2015 Comic Toy and Collectible Exclusives

SDCC 2015 Comic Book Toy and Collectible Exclusives

Yes, dear friends, July has arrived, and we draw ever closer to the ultimate comic book convention in the US, and quite possibly the world, San Diego Comic-Con. While many will venture the halls in hopes of seeing the first footage from the current crop of highly-anticipated blockbuster features, or to catch a fleeting glimpse of the hottest stars appearing in iconic roles, the real challenge of SDCC is reserved for the collectors. Yes, once a year, nearly every major toy, statue, replica and plush manufacturer releases a limited edition piece that can only be found on the floor of the San Diego Convention Center.

Devoted fans, aficionados and (unfortunately) re-sellers have been eagerly awaiting the chance to be one of the fortunate few who are able to obtain some of the rarest and most-coveted collectibles to release in a calendar year. Now, with just one week to go, we've gotten almost every last company to reveal its biggest secrets. Collected here for you is a comprehensive list of not just what will be available, but where it will be available, and how much it will cost you (should prices have been provided). This is every comic book toy and collectible exclusive for San Diego Comic-Con 2015.

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Hot Wheels Enters the Secret Wars With SDCC Exclusive


For years, Mattel's Hot Wheels line has been bringing the very best comic book and superhero vehicles to life. We've gotten dozens of different Batmobiles over the years, and characters like the Avengers and Spider-Man have gotten their own vehicles with cool designs and paint jobs for almost as long as Hot Wheels has been in existence. At this year's San Diego Comic Con, that trend will continue with an exclusive Secret Wars-themed three-pack.

Featuring Captain America (Sam Wilson), Superior Iron Man, and Spider-Man (Miles Morales), the Hot Wheels Marvel Secret Wars Character Car 3-Pack will give each of these characters their own new model of sophisticated auto-weirdness. They'll also all come in a window box display, showing the cars in action as if they were the heroes themselves. For reasons.

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DC Teams with Toy and Apparel Brands for ‘DC Super Hero Girls’

DC Super Hero Girls-feat

In the latest sign that publishers are waking up to the idea that young readers and women represent the future of the comic book industry, DC Comics has announced a new initiative in partnership with Mattel, Lego, and other brands, which focuses entirely on superhero products for an audience of young women; DC Super Hero Girls.

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Barbie Is Getting Super-Powers From Being Kissed By A Magic Butterfly; Still More Plausible Than Aquaman


You know, it really seems like this should've happened before now, but next month, Barbie is finally becoming a superhero. On Wednesday at the Nuremberg Toy Fair, Mattel revealed the next line of Barbie dolls, featuring Super Sparkle, the super-powered alter ego of Princess Kara (who is also Barbie), who got incredible super-powers from being kissed on the cheek by a magical butterfly.

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Link Ink: ‘Game Of Thrones’ Director Eyes ‘Black Widow’ Movie, Stan Lee Takes The Ice Bucket Challenge (Sort Of) And A ‘Sinister Six’ Teaser


Each weekday, ComicsAlliance brings you a carefully selected variety of links from around the web about comics and comics-related media, including movies, video games, toys, and whatever else might be worth noting. Quite frankly, these are items you may just need to know about to have a productive day. Take a look at today's hand-picked links after the jump.

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Mattel Is Making A Truly Horrifying Baby Skeletor Doll For The Type Of Person Who Wants To Own Such A Thing

Baby Skeletor, via

Some of the most horrifying things I have ever seen in my life are those baby dolls that people buy and then paint to be ultra-realistic so that they can sell them on Etsy to people who, I assume, have truly horrible homes. Today, however, I have learned that crafting horrifying babies out of plastic is something best left to the professionals, because I have seen Mattel's new Baby Skeletor doll.

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An Original ‘Masters of the Universe’ Comic Writer Loses Ownership Suit Against Mattel

Don Glut Masters of the Universe Comics

Nearly eight months after filing a lawsuit claiming at least some ownership stake in several Masters of the Universe characters, writer Donald Glut has come up short.

U.S. District Judge Manuel Real has determined that toymaker Mattel owns the franchise and all its characters lock, stock and barrel, just in time for a proposed movie reboot from Sony.

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Mattel Releases Wearable Utility Belt And Batarang, Crimefighters No Longer Need Fear Embarrassing Pants Mishaps

Batman Classic Utility Belt, Mattel

One of the more unfortunate side effects of living in modern society is that we're expected to wear pants whenever we're in public. Seriously, they want you to do that every time you leave the house, even though that is clearly an unrealistic proposition for a society that has already perfected pajama technology. It's an undeniable hassle, but this month, Mattel released something that helps make it a little more awesome: a recreation of the classic Batman '66 utility belt, complete with a folding Batarang.

It's the latest entry in the tidal wave of merchandise that's been hitting shelves in the truly wonderful Batman TV series revival that we've been seeing over the past few months, and unless you're willing to get creative with your "Surf's Up" Batman action figure, it's the first one you can actually wear. Check out a video of the belt in action below!

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