IDW has made excellent, if limited, use of Popeye after they acquired the license for E.C. Segar's iconic comic strip character. They published the excellent 12-issue series featuring original material by Roger Langridge and a handful of other artists that managed to capture some of the raucous spirit of the original Segar comedy adventures. They published a very weird Mars Attacks Popeye one-shot crossover by Martin Powell and Terry Beatty. And, since 2012, they've been publishing Popeye Classic Comics, which reprints the comic book work of long-time Popeye cartoonist Bud Sagendorf.
While the content may be classic, the marketing has been decidedly modern. The series has often featured variant covers, a popular tactic for claiming rack space in comic book shops. Unlike most comics, however, Popeye Classic — a product of IDW's relationship with Yoe Books — rather exclusively features excellent, often oddball artwork from some unlikely artists.