Contact Us

archie meets kiss

Archie Comics Publicity Mastermind Alex Segura On Marketing, Management, And His Time At DC Comics

Archie Meets Kiss Alex Segura Interview
Francesco Francavilla

Interviews, panel appearances, fan mail -- artists and writers understandably get much of the focus when we talk about professionals in the American comics industry. But beyond the front lines there's a whole host of people working hard to keep the business running: accountants, lawyers, publicists, librarians, production staff and many others. Most of these people don't have the opportunity to talk about their work with the people who read the comics they help put in their hands, but the work they do is important -- often integral -- to this industry. Whether it's making sure creators get paid, designing logos, or even planning a convention, these people affect how the whole package of our industry comes together.

In the first of what we've planned as a series of spotlights on the behind-the-scenes comics pros, we're speaking with Alex Segura, Archie Comics' Senior Vice President - Publicity and Marketing. Segura started his career in comics as a journalist but has spent nearly a decade doing publicity at DC Comics and Archie, the latter of which has been especially praised by this site and others for revitalizing its brand. One of the architects of the new Archie Comics, Segura sat down with us to talk about how he ended up as a publicist and what exactly that job entails.

Read More

‘Archie Meets KISS’: Watch The Trailer [Video]

untitled-1-1318363309

Following a strangely plausible visit from President Barack Obama and former Alaska Governor Sarah Palin, the town of Riverdale will play host to another set of celebrities from IRL: rock n' roll legends KISS. The band will visit Archie and the gang during the midst of a supernatural invasion that sees Riverdal

Read More

Filed Under: , , Category: Archie, News, Video

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://comicsalliance.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!