We've all been there, right? You're trying to buy a new pair of kicks, but you just can't find one that'll give you the support your need to excel on the gidiron and fit thematically with the imagery you chose to adopt when you made that vow to avenge the murder of your billionaire parents by making war on all criminals. It's probably the single most common problem that I have when I go shoe shopping, and now, a solution has finally been offered.
This week, Under Armor rolled out its new "Alter Ego" line of superhero-themed football cleats, meaning that you can finally deck out your feet in officially licensed cleats featuring Batman, Captain America, Superman, Flash and the Hulk. Amazingly, NFL SuperPro was not included, leading to what is unquestionably the biggest missed opportunity in marketing history.