When Wendy and Richard Pini released the first issue of Elfquest in 1978, the landscape of the comic industry was wildly different. The "direct market" model of retailing was still in its infancy, with a loose network of regional companies distributing titles to comic shops around the country, and there was a sharp divide (in both content and style) between the mainstream superhero titles of Marvel and DC, and the adult-themed "comix" from underground publishers. Star Wars was a pop culture sensation, and the public was hungry for more adventure, seeking out all manner of sci-fi and fantasy in theaters and bookstores.
It was the perfect moment for Elfquest to appear, and almost immediately, the Pinis had a best-selling comic on their hands. Within a few years, they sparked a second revolution, collecting Elfquest in a series of full-color paperbacks that pioneered the influx of comics into mainstream bookstores, and effectively laid the groundwork for the graphic novel market.
Now, 36 years later, they're still working on their signature creations, and have partnered with Dark Horse to publish a new series, Elfquest: The Final Quest, as well as new collections of the original series and a special "Gallery Edition," shot from the original artwork. ComicsAlliance got the chance to catch up with them at the Dark Horse booth at San Diego Comic-Con, and discuss how Elfquest has impacted the world of comics, both creatively and business-wise.