Toy Fair 2016: Mattel's Ghostbusters Are Ready to Believe You
With a new Ghostbusters film on the horizon, the fearless foursome will once again return to the mass market courtesy of Mattel. Though Mattel previously tried to resurrect the Ghostbusters franchise as action figures back in 2009, the line was fraught with issues. Other companies, like Diamond Select, have stepped up in recent years to fill the void for figures based on the 1984 classic, but outside of specialty shops, Ghostbusters toys have been few and far between since the Real Ghostbusters line ended all those years ago.
Depending on how invested you were in the Matty Collector Ghostbusters line, even bringing it up might recall a particularly sour taste for fans who were burned the last time this license was making the rounds. After seeing the new figures in person for the first time this weekend at Toy Fair, I hope this wave can find the audience and success the previous batch just couldn't maintain. Given all the excitement for the female-led film, that doesn't seem like it should be a problem. Even if the figures aren't all that great.