Kelley Allen on How Comics Came to Humble Bundle
Digital comics have grown in several different directions over the last few years, but one of the most interesting developments is how they've enabled people to try new ways of distributing comics, marketing to readers, and building an audience. The Humble Bundle is perhaps one of the most fascinating new models; a pay what you want program that works with publishers to offer huge collections of comics in one go.
From the very first Image Comics bundle last year right through to the new Gamer Comics bundle with Dark Horse, companies have seen incredible sales through this system, expanding audiences by staggering degrees. With Humble Bundles now a routine mini-event for comics readers, ComicsAlliance spoke to the company's director of books, Kelley Allen, about how so much has changed over just one year, and where she sees Humble Bundle heading over the next few years.