Yesterday DC Comics launched its new Batman: Arkham Origins - A DC Comics MultiVerse Graphic Novel app, which serves as a choose-your-own-adventure style motion comic prequel to WB Games Montreal's video game of the same name. Befitting of its status as a video game tie-in, this is a "freemium" experience. You download a free 8-page setup before reaching a fork in the narrative road and pay more (it's being serialized, you see) for the full range of story content as it's released. As a bonus, readers who pay to read halfway through the story get a code to unlock a new playable skin in the Origins game. Those who pay for a season pass get the first skin, plus an additional costume for Batman to wear.
In an interview with Wired, Hank Kanalz, SVP of Integrated Publishing at DC Comics, characterized the effort as an experiment. Financially, this model could prove to be a success -- especially with its downloadable content (DLC) incentives for hardcore gamers. Creatively? So far it leaves something to be desired.