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The Customs Of Our People: Inside The World Of Custom Action Figure Design

Gee Whiz Customs

On a brisk afternoon in January, a collective of custom action figure creators banded together to present their works to a captive audience in a tiny gallery in Manhattan. An art show on a weekend is nothing new for the Meatpacking district, but it's rare for the likes of Aragorn, Wolverine, Mr. Freeze and the Mario Brothers to be the stars of the show.

The custom creation side of the hobby has been around almost as long as action figures have been in existence. In recent years, however, the do-it-yourself-ers that were once relegated to sharing their work on forums and chat rooms have found a larger audience thanks to the advent of better social networks and sharing options on the Internet. The rise to prominence of Instagram and Tumblr have given these artists a way to share their unique takes on familiar faces or even wholly original creations with more people than ever.

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Anti-Mario Propaganda from the Mushroom Kingdom [Art]

mariohead

I've never been any good at those video games that force you to make moral decisions. Even though, on an intellectual level, I know that I'm not really murdering innocent villagers or stealing from merchants with mouths to feed, but I can't help it; I just feel bad for those person-shaped collections of pixels

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