Mattel

Toy Fair 2016: Meet Mattel’s Suicide Squad
Though you would have thought a great deal of Mattel's Toy Fair event would have been focused on Batman V Superman: Dawn of Justice, which to be fair it was, there were actually more new figures on hand from August's Suicide Squad film. Many of the Dawn of Justice figures have already hit …
Barbie’s Superman is the Man of Blue Steel
Today, Mattel finally unveiled the final member of its Barbie-fied DC Trinity. Now Superman can partner up with Batman and Wonder Woman for all kinds of outrageous fashion adventures. Will Darkseid's attack close down the mall and prevent Clark from buying a new flannel shirt? Will Batman final…
Who Ya Gonna Find on Toy Shelves? The New Ghostbusters
Unless you stockpiled up on Real Ghostbusters toys back in the '80s when the cartoon first ran, it's been a challenge to lock down Ghostbuster toys. Mattel's efforts to celebrate the 30th anniversary with a new line was a great idea in theory, but the execution was supremely lacking. …
The DC Super Hero Girls Shine Bright at NYCC
Back in April, DC Comics and Mattel (as well as other merchandising partners) revealed the DC Super Hero Girls to the world. Back in the spring, there was little information about what the line would be beyond vague promises of figures, dolls, comics, books and clothing themed around a new interpret…
Gallery: SDCC 2015 Comic Toy and Collectible Exclusives
Yes, dear friends, July has arrived, and we draw ever closer to the ultimate comic book convention in the US, and quite possibly the world, San Diego Comic-Con. While many will venture the halls in hopes of seeing the first footage from the current crop of highly-anticipated blockbuster features, or…
Hot Wheels Enters the Secret Wars With SDCC Exclusive
For years, Mattel's Hot Wheels line has been bringing the very best comic book and superhero vehicles to life. We've gotten dozens of different Batmobiles over the years, and characters like the Avengers and Spider-Man have gotten their own vehicles with cool designs and paint jobs for alm…

Load More Articles