Mattel

Displaying a grasp of fake Lego mastery never before seen by human eyes, hobbyist Alex Jones (not that one, a German guy) spent two months of his life building the most amazing set of Masters of the Universe LEGO you'll ever see, and may never buy. Check out a few of the more jaw-dropping pieces after the jump.

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As San Diego Comic-Con is perhaps the only venue big enough to contain the home bases of He-Man and Skeletor, Mattel and Icon Heroes seemed happy to display their takes on Eternia's best-known landmarks at the show. Mattel displayed its fully-stocked Masters of the Universe Castle Grayskull play set in all its 25” x 26" x 28” glory while Icon Heroes laid out its own 9.75" x 9" x 11&

Sculpted by the Four Horsemen, Mattel's DC Universe Classics line is a favorite among 6" action figure fans for balancing detailed sculpts with hearty amounts of articulation and often spotlighting some of the DCU's more obscure heroes and villains. But there's an element of collectibility that goes beyond the line's basic figures and even limited edition variants. The most hardcore collector

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It's a pretty good time for Masters of the Universe comics, what with DC's line of MOTU books being shockingly terrific. Those new comics aren't what has toymaker Mattel and its attorneys' attention, however. They're looking back to a handful of minicomics from 30-plus years ago, the writer of which is claiming he has a stake in the MOTU franchise.

Not to be outdone by DC Collectibles' ongoing Batman: Arkham Origins/Batman: Arkham Origins Blackgate video game tie-in action figure reveals, Mattel's unloaded two new promotional images of its 6" B:AO Batman and Deathstroke toys. The timing is solid considering last week's steady stream of E3 reveals, including new gameplay footage and screen shots of Batman confronting an army of goons hired by Black Mask to wipe him from the streets of Gotham. Serving as Batman's most capable rival in terms of combat, Deathstroke's been a major player in game promos, which is probably why Mattel's honed in on the increasingly action figure-ified villain for its retail line.The Batman figure seems not to include any overt accessories, although Mattel may stick him with at least a Batarang. Deathstroke, on the other hand, is armed to the teeth with a pistol, rifle, staff, sword and scabbard.

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Following their reveal at last week's Warner Bros. Consumer Products/Junk Food Clothing launch event last week at Meltdown Comics (where DC's new Batman '66 comic was announced), Mattel has released official images of two upcoming Batman Classic TV Series 6" action figures including a Cesar Romero Joker and "Batusi" Batman...