In a Wednesday blog post, Waid unveiled what he's calling "Thrillbent 3.0," which adds another layer of content that Waid is calling a sort of "Hulu Plus of comics." Fans can pay a $3.99 monthly fee -- about as much as the cover price for most Marvel single issues -- to access a collection of titles including a revived version of Waid, Barry Kitson and Chris Sotomayor's Gorilla Comics/DC series Empire. There's also a free new app available for iOS that gives fans mobile access to the material.
A little over a decade ago, when Marvel's Ultimate Universe was really coming into its own, the creative teams behind the Ultimate books established a distinct storytelling style that seemed to serve as a contrast to the mainstream books being published at the time. The pacing was deliberate, with a lot of time spent on character conversations. The art was big, bold and filmic, with an emphasis on realism. Iconic characters had long arcs.
All-New Ultimates #1 by writer Michel Fiffe, artist Amilcar Pinna and colorist Nolan Woodard doesn't do any of that (other than perhaps the art being bold). It's lightning-fast, takes place in a very heightened reality and, Spider-Man aside, revels in its focus on characters you're unlikely to see starring in a movie anytime soon. In many ways, it's a rejection of the established Ultimate style, a very Ultimate idea, indeed.