Q: What's the weirdest thing Archie Comics has ever done, and why was it awesome? -- @darkmaple
A: It almost goes without saying at this point, but Archie's marketing strategy over the past few years has been nothing short of brilliant. All the stunts they've been pulling -- and I mean that in the most positive way possible -- have been designed to shake up the public perception of just what Archie Comics are. Most readers, even if they're casual fans of the actual Archie comics, tend to have this mental picture of Riverdale that's built around those eight-page gag strips where Archie has to run back and forth between two dates, and for good reason. That's been the core of the line for the past 70 years, so when they announce something like Lena Dunham dropping by to write a story or an adult-oriented horror comic where Archie's classmates are devouring each other's flesh, it immediately makes people wonder how it's going to work in the peaceful, idyllic world of Archie Comics.
But here's the thing: They've always been weird out there in Riverdale. They're weird as Hell.