If you don't have kids or aren't something of one yourself, Skylanders is a weird display with toys that you occasionally see in the video game section of Target. For kids, they're a super-popular mix of toys and video games. How popular? Basically the "new" Pokémon. And now it's coming to comics for the first time.
IDW has teamed with Activision to start up a new Skylanders comic written by Ron Marz (Green Lantern) and with art by Mike Bowden (Ame-Comi Girls) and David Baldeon (Nova), with a #0 issue set to hit at San Diego Comic-Con.