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Too Busy to Tweet: Why Comic-Con Didn’t Summon The Fail Whale


When I read Variety's article entitled "Twitter Fizzles at Comic-Con" this morning my first reaction was not an argument, but rather a slap to the forehead.

While the piece presents research indicating that perhaps Twitter isn't as busy as perceived, it misses the real point of why Tweets didn't necessarily destroy the universe during the media announcement Armageddon that is Comic-Con:

Everybody from fans to media pros were straight-up too busy and fearful for battery life to post something they figured would get lost in the shuffle anyway...

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Filed Under: , , , Category: Conventions

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