So here are the facts as I understand them: Pepsi -- you know, the cola company? Born In The Carolinas Since 1898? -- is producing an album that is nominally about soccer called Beats of the Beautiful Game to tie into this year's World Cup in Brazil. And this album, which will becoming out soon, features a cover of David Bowie's "Heroes" by the always amazing Janelle Monáe. And that song, in turn, has a music video where bullied children are inspired by Monáe, who in the world of the video is a comic book superheroine rather than a musician (or possibly both?) to dress up as homemade superheroes and overwhelm their oppressors through superior numbers.
If that sounds a little bizarre, I can assure you that it is. But it's also pretty awesome.