Marvel And Hero Ventures Join Forces For ‘The Marvel Experience’
Just what is “The Marvel Experience?” For some, it’s an assistant editorship on X-Factor or a gig drawing a Cloak and Dagger miniseries. For most others, it’ll be an “an innovative, traveling experience, featuring dozens of Marvel’s iconic Super Heroes,” according to a press release.
What does that mean exactly? It’s hard to say concretely based on what’s in the release, but the descriptions make it sound a lot like a mobile theme park that will travel from city to city with a “4D motion ride” and 3D animated features.
Here’s what the release says about it:
Innovative tour elements include a one-of-a-kind, traveling dome complex the size of two football fields developed exclusively by Hero Ventures. In addition to the 4D motion ride and 3D animated features, other components will include digitally projected animation, motion-comic origin stories, virtual reality and holographic simulations, original merchandise and integrated social media touch points all carefully woven into the rich narrative story line.
Again, it’s not entirely clear what all of that means (what’s the fourth dimension in the 4D motion ride? Is it…motion? Time? Earth X? Merchandise?), but it must be pretty good, because some top-line investors including Roy P. Disney have funneled money into the project.