Toy Fair 2013: Hasbro’s ‘Transformers’ Line And Metroplex, The Biggest ‘Bot Ever
With the Transformers currently between Michael Bay movies, Hasbro’s been giving its animated series and video game incarnations a lot of attention of late, with special projects planned to coincide with the franchise’s 30th anniversary. As seen at the company’s Toy Fair 2013 booth, the coming year will focus in on The Hub’s Transformers Best Hunters GC animated series, “Generations” toys with designs from High Moon’s Fall of Cybertron game and more. As usual, there’ll be scads of Robots in Disguise across a number of scales and price points, but the most impressive toy is definitely Hasbro’s upcoming FoC Metroplex, billed as the biggest Transformer toy ever and arriving the fall for a mere (well, “mere” for obsessed fans) $125. Aslo of note are the upcoming IDW comic pack-ins included with select Generations figures. You can dig into the all of Hasbro’s official product descriptions and images, along with plenty of pics from our booth tour, after the cut.
Transformers Beast Hunters
New look! New faction! New weapons! The TRANSFORMERS PRIME BEAST HUNTERS DELUXE Assortment features popular AUTOBOTS and DECEPTICONS with new looks and more powerful weapons to confront the beastly new PREDACON foes! Featuring an intuitive conversion experience and action weapons with firing projectiles, there are 16 characters in the assortment including BUMBLEBEE, WHEELJACK, and LASERBACK the PREDACON. Each sold separately.
The leaders of the AUTOBOTS and PREDACONS face off in these large-scale action figures! Based on the third season of Hasbro Studios’ hit animated series TRANSFORMERS PRIME, OPTIMUS PRIME and PREDAKING each feature a powerful weapon, and OPTIMUS PRIME boasts his new BEAST HUNTER look! There are six figures in the assortment; each includes weapons and accessories. Each sold separately.
OPTIMUS PRIME is armored up and ready to take on the PREDACON menace! This extra-large action figure converts from a massive battle-wagon featuring a five-barrel working projectile cannon, to the most powerful version of the AUTOBOT commander ever! The TRANSFORMERS PRIME BEAST HUNTERS OPTIMUS PRIME figure features a revolving Dragon Head Cannon, electronic lights, sword and shield. Includes two A76/LR44 button cell batteries.
The TRANSFORMERS PRIME BEAST HUNTERS CYBERVERSE assortment of action figures offers fans the characters based on Hasbro Studios’ hit animated series TRANSFORMERS PRIME in two collectible, easy to convert scales. The smallest scale offered within the TRANSFORMERS PRIME BEAST HUNTERS CYBERVERSE assortment, the TRANSFORMERS PRIME BEAST HUNTERS CYBERVERSE LEGION CLASS action figures feature newly redesigned AUTOBOTS with Beast-hunting weapons, Characters include BUMBLEBEE, AIRACHNID, SMOKESCREEN and TWINSTRIKE. There are 11 figures to collect. Each figure sold separately.
TRANSFORMERS PRIME BEAST HUNTERS CYBERVERSE COMMANDER CLASS Action Figure Assortment
The TRANSFORMERS PRIME BEAST HUNTERS CYBERVERSE assortment of action figures offers fans the characters based on Hasbro Studios’ hit animated series TRANSFORMERS PRIME in two collectible, easy to convert scales. The larger scale offered within the TRANSFORMERS PRIME BEAST HUNTERS CYBERVERSE assortment, the TRANSFORMERS PRIME BEAST HUNTERS CYBERVERSE COMMANDER CLASS action figures feature the show’s iconic characters at a collectable scale, with new BEAST HUNTER looks for the AUTOBOTS and DECEPTICONS and new PREDACON characters! Characters include BULKHEAD, OPTIMUS PRIME and the leader of the PREDACONS, the evil PREDAKING. There are nine figures to collect. Each figure sold separately.
(Approximate retail price: $9.99 each; Ages: 5 & up; Available: Spring 2013)
The TRANSFORMERS GENERATIONS LEGENDS 2-PACK Assortment features two great TRANSFORMERS characters, each with a special feature! Choose from POP-CHANGE DATA DISCS – characters like RAVAGE and FRENZY that go from Data Disc to robot form automatically when the discs are dropped! Based on the ‘CYBERTRONIAN’ style seen in the video game TRANSFORMERS: FALL OF CYBERTRON from Activision, the Data Discs also fit in TRANSFORMERS GENERATIONS VOYAGER scale action figures SOUNDWAVE, SOUNDBLASTER and AUTOBOT BLASTER (each sold separately). Or choose four of the most popular characters in TRANSFORMERS history, each coupled with a smaller partner. OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM each come with a partner figure, and both the large and small figures convert from vehicle mode to robot mode. Plus, the smaller figures can assemble onto their larger partner as weapons and armor! Each sold separately.
TRANSFORMERS GENERATIONS DELUXE Assortment
(Approximate retail price: $14.99 each; Ages: 5 & up; Available: Spring 2013)
The TRANSFORMERS GENERATIONS DELUXE Assortment features characters and designs from throughout the history of the TRANSFORMERS brand, including the ‘CYBERTRONIAN’ style as seen in the hit video game TRANSFORMERS: FALL OF CYBERTRON from Activision. Features popular characters like STARSCREAM, ULTRA MAGNUS, and Hasbro’s first-ever figure of ORION PAX, the robot who one day becomes OPTIMUS PRIME! Plus, Wave 2 features five AUTOBOT WRECKERS figures that combine into the massive RUINATION! Each sold separately.
TRANSFORMERS GENERATIONS VOYAGER Assortment
(Approximate retail price: $19.99 each; Ages: 5 & up; Available: Spring 2013)
The TRANSFORMERS GENERATIONS VOYAGER Assortment features larger scale action figures that kick off the celebration of the 30th Anniversary of the TRANSFORMERS brand, including characters in the ‘CYBERTRONIAN’ style as seen in the hit video game TRANSFORMERS: FALL OF CYBERTRON from Activision, as well as brand-new looks for popular characters. The breakout character from TRANSFORMERS: FALL OF CYBERTRON, GRIMLOCK the DINOBOT features electronic lights, chomping dino-jaw and a sword and shield! Plus, Triple-Changers make their long-awaited return to the TRANSFORMERS toy line! AUTOBOT SPRINGER converts from robot to either a car or helicopter, while the evil BLITZWING converts from robot to either a tank or jet! Each sold separately.
TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX
(Approximate retail price: $124.99; Ages: 5 & up; Available: Fall 2013)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy EVER! At over two feet tall, METROPLEX from the hit video game TRANSFORMERS: FALL OF CYBERTRON from Activision, the AUTOBOTS’ ultimate weapon converts from robot mode to rolling battle platform mode, and converts into an AUTOBOT city! The ULTIMATE action figure for TRANSFORMERS fans!