Contact Us

Wizard World Sends Out Hilarious Press Release in Comic Sans That Will Change Your Life

Here at ComicsAlliance, we try to do our best to not be the kind of news outlet that just runs press releases, but occasionally, we come across something we feel our readers need to know about.

Such is the case with a press releas that arrived in my inbox last night, courtesy of Wizard Entertainment CEO Gareb Shamus. I hadn’t gotten one from the folks at Wizard in a while — not even when they announced that they were canceling publication of Wizard and ToyFare magazines — so I figured that this missive, which came under the subject line “A Hot NEW Book – Special Message!” must be super-important.

And it was. Because Gareb Shamus wants to change your life

…through the power of Comic Sans. And believe it or not, it only gets better from there. Check out the whole hilarious press release after the jump.Before I get to the actual press release, I just want to point out that the use of Comic Sans — that eternal scourge of people with eyes — by a dude who actually used to publish a magazine about comic books is amazing. If only he hadn’t fired all of his graphic designers last month.

But that’s only the tip of the iceberg. The real hilarity comes once you see what the press release is actually about:


That’s right everybody: Gareb Shamus wants to share the secret of achieving your goals through the power of story, and when the man behind the International Fight League wants to give you tips on how to achieve your dreams by self-actualizing your paradigm potential, you listen.

Especially when you’re being invited to “soak up the wisdom” of how to empower yourself in an email advertising upcoming convention appearances by Adam West and Bring It On‘s Clare Kramer.

Even better, you can learn how to use the hidden power of storytelling to get others to do your viral marketing for you, which — wait. This press release is so horrible that I had to share it, thus spreading awareness of the book, which means I’m doing the viral marketing for them.

Holy crap, it actually works!

I’ll admit, I had my doubts when this whole thing started, but it just goes to show that when it comes to leadership, motivation and excitement, you just can’t beat the man who founded a publishing empire, and then subsequently transformed it into what is essentially a traveling carnival.

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://comicsalliance.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on Comics Alliance quickly by logging in with your Facebook account. It's just as secure, and no password to remember!