augmented reality

Theme Parks: A Justice League: Alien Invasion 3D ride is coming to Australia's Warner Bros. Movie World in September. Tech: Wal-Mart has a new Webslinger augmented reality app that shoppers can use to pose with a version of The Amazing Spider-Man...

What if you could see Spider-Man swing around the very streets you're walking in? As part of the ongoing attempts to promote this summer's The Amazing Spider-Man movie, Sony has made sure that there's an app for that.The Amazing Spider-Man AR app (available on both iOS and Google Play) uses the same kind of augmented reality technology as Marvel Comics' AR component of its ReEvolution digital prog

When I was a kid, action figure blister cards and boxes were something sacred to be saved, much to my closet's destruction. These days, I've just been ripping toys out of their packaging and chucking it in the recycling bin. Thanks to Bandai's new use of augmented reality technology that allows users to see boxed (and un-boxed) 3D virtual models of toys in action, however, I may have to resume hoa

Gaming: The official box art for Batman: Arkham City has surfaced. It's black and white and red all over. Movies: Writer Darren Lemke (Jack the Giant Killer) will reportedly be scripting the Reel FX adaptation of Evan Dorkin and Jill Thompson's Beasts of Burden...

While Japan's achievements in the field of life-size fictional robot replicas are the standard by which the rest of the world gauges their artistic worth (at least, in my unhealthy, mecha-centric opinion), the nation seems to be setting a dangerous virtual reality precedent with a new augmented reality app that skips actual robo-buildage for mere simulation...

When Stark Industries isn't busy augmenting armor in "Iron Man 2," the fictional company goes a step further and straight enhances real life with the new Iron Man 2: Augmented Reality Experience by PPC Interactive. To access the experience, Mac and PC users need an active webcam, which is used to frame one's face in either an Iron Man or War Machine helmet...