dc films

Warners Launches DC Films Label to Oversee Comic Book Movies
Warners Launches DC Films Label to Oversee Comic Book Movies
Warners Launches DC Films Label to Oversee Comic Book Movies
Success is relative. A lot of movies would kill for Batman v Superman: Dawn of Justice’s box office grosses. $869 million worldwide and counting? That’s got to be a hit, right? Yes and no. That total’s short of the $1 billion worldwide that has become the new benchmark for mega blockbusters. In just 11 days of release, Captain America: Civil War’s already made almost $100 million more. Then there are the film’s tepid Rotten Tomatoes and CinemaScores. This is the movie that’s supposed to launch at least a half dozen other franchises. So while the results weren’t disastrous, they weren’t great either.