What Marvel And DC Can Learn From DC's '70s Implosion
In the mid-70s, DC Comics radically changed the face of its publishing line by launching fifty-seven new titles while increasing the page count from seventeen to twenty-five. Spearheaded by editor Jenette Kahn, this was referred to as the DC Explosion and introduced the world to classic DC characters like Firestorm, Black Lightning and Shade, The Changing Man. However, an unlucky string of events in the winter of 1977/78 led to the cancellation of a vast swathe of the Explosion books, with some of them never even making it to print. DC's line shrunk drastically as comics were axed in one fell swoop, in what came to be known as the DC Implosion. The lessons of that event may still be relevant today.