dc super hero girls

Batman, Star Wars, and Marvel Build a Solid Foundation for Lego
Let me tell you, friends, the things Lego has in store for 2017 are likely going to bankrupt me. We got an early look at the upcoming slate of building sets in the Marvel, DC, and Star Wars branches of Lego's release slate, and each area left us dreaming of homes with more display shelves than …
Lego Opens Arkham Asylum and Super Hero High [NYCC 2016]
There are few toys that get the creative juices flowing quite like Lego. Looking at them online gets the blood flowing to the right side of the brain, but seeing them in person is a whole different experience. I can appreciate the sets from publicity stills, but it isn't until I can take in all…
Lego's Second Wave of DC Super Hero Girls Sets Revealed
The DC Super Hero Girls debuted more than a year ago, but to this point, the rollout of tie in merchandise has been incredibly calculated. Mattel's action dolls, the flagship figures for DC Super Hero Girls, have only just been in wide circulation for a few months after a soft launch of exclusi…
Katana Gives High Hopes for Super Hero Girls' Second Semester
Now that the DC Super Hero Girls toy line has expanded beyond its soft launch home of Target, more of those academic heroes are finding their way to stores around the world. For now, despite releasing new figures in the line, the primary waves still consists of the same characters that have been ava…
Mattel's DC Multiverse and Super Hero Girls Go Big at SDCC 2016
Despite a soft showing earlier this year, Mattel is still committed to the DC Multiverse line. So much so in fact that there are five different waves planned through 2017, not even including exclusive waves at the likes of Walgreens, Toys R' Us and Walmart. Though the early releases haven'…
DC Super Hero Girls Could Break the Mold and the Bank
"We think DC Super Hero Girls can be bigger than a $1 billion brand."

I want to let that sink in for a second. DC Entertainment, Warner Bros. Consumer Products and Warner Bros. Interactive Entertainment president Diane Nelson believes that strongly in DC Super Hero Girls. The only other c…
DC Super Hero Girls' First Wave is Off to a Strong Start
For almost a year, we've been waiting for the DC Super Hero Girls to arrive on the scene. Announced last April as a multimedia brand aimed squarely at young women and designed to cover toys, comics, apparel, animation and more, DC Super Hero Girls' reveal was a big deal. Here were DC Comic…

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