gender roles

The Significance and Possibilities of DC Super Hero Girls
The Significance and Possibilities of DC Super Hero Girls
Yesterday, DC Entertainment announced a new consumer products line called DC Super Hero Girls, which will involve them teaming up with partners like Mattel, Random House, and Lego to create product for girls ages 6-12. This is a big deal not just in terms of comics, but in terms of licensed products for kids. But is this kind of gendered initiative what we need? Or is it, as some have stated, "pandering"? Unsurprisingly, I have a lot of thoughts on this matter.