Sanrio's Newest Character Is An Overemotional iPad
For those of you who don't obsess over third-tier Sanrio characters, here's the best way I can think of to describe it: Hello Kitty is like Superman. She's the most iconic and tenured character on the roster, a worldwide symbol who's synonymous with both the company and an entire genre, which in her case would be cute, incredibly marketable corporate mascots. But just as DC doesn't end with Superman, Sanrio has a whole roster of other characters, deep cuts that occasionally get really, really weird. And this week, they have added a new one to the roster. Her name is Taburerona, and she is essentially an overmotional iPad who works as a tour guide and wants you to buy Sanrio's new line of 8-Bit Hello Kitty merchandise.