Kirby 4 Heroes

For the past four years, August 28 has been more than just Jack Kirby's birthday. It's also the day that comic artists, retailers and fans all over the world celebrate the King's life and legacy with the Kirby 4 Heroes campaign. Originally created by granddaughter Jillian Kirby in 2012, Kirby 4 Heroes is a fundraiser for the Hero Initiative, the charity designed to help comic book creators in need, and this week, they announced the official start of the 2015 campaign. The idea is a simple one: artist draw original pieces on Kirby's birthday and auction them on eBay, with all proceeds going to Kirby 4 Heroes. Fans can also donate directly, or attend in-store events across the country where there will be a variety of ways to donate.