There are few toys that get the creative juices flowing quite like Lego. Looking at them online gets the blood flowing to the right side of the brain, but seeing them in person is a whole different experience. I can appreciate the sets from publicity stills, but it isn't until I can take in all the nuance of the builds up close that the magic of Lego really hits home. Such was the case at New York Comic Con this past weekend, where the new DC Super Hero Girls and Lego Batman Movie sets were on full display for all the world to see.
The DC Super Hero Girls debuted more than a year ago, but to this point, the rollout of tie in merchandise has been incredibly calculated. Mattel's action dolls, the flagship figures for DC Super Hero Girls, have only just been in wide circulation for a few months after a soft launch of exclusivity at Target. For what it's worth, the line has apparently been a success. It's hard to find the figures anywhere.
Hopefully fans will have better luck this winter when Lego kicks off its part of the DC Super Hero Girls partnership with a number of building sets set in that universe. The first wave of Lego DC Super Hero Girls sets is due out this November, but today Lego has announced the second batch, which will hit stores in January of next year.
Kids are heading back to school, the leaves are fading into twilight and the summer winds are no longer coming in. That can only mean it's time once again for a deluge of Star Wars toy reveals. September has become the annual home for big Star Wars news now, and with Force Friday 2.0 coming in a few short weeks, that means every company in the world is jockeying for your hard-earned space bucks.
We were teased with some of the upcoming releases earlier this week, but today Lego announced its first wave of planned sets from the upcoming Star Wars film, Rogue One.
As we're just about to slide into September, that means it's nearly time for this year's big Star Wars toy push. Now that the movies are an annual thing instead of a once-every-30-years thing, Disney, Lucasfilm and the third-party licensing partners can all get together to focus their attentions on one specific time of year to empty the bank accounts of Star Wars fans around the world. Before The Force Awakens arrived, collecting Star Wars toys was an easy enough hobby to finance, but now that there's a constant deluge from Hasbro, Lego, Disney and other companies, most of us have taken up second or third jobs to be able to keep up with the Joneses --- or in this case, the Jynses.
Next moth, on Sept. 30, Force Friday returns with a vengeance. It will be the first day any and all of the upcoming Rogue One action figures, Lego sets and other collectibles will be available around the world for purchase. If last year's first ever Force Friday was any indication, you're going to need a gameplan. Fortunately, Disney has given us a peek into what to expect from this year's "festivities."
Where most companies are dropping huge announcements and reveals left and right during San Diego Comic-Con, Lego was perfectly confident to rely on its existing catalog and just a smidgen of new product. The biggest news comes in the form of two spanking new sets from The Lego Batman Movie. Though not out until 2017, Lego is already well ahead of the game on what vehicles and characters will make the leap from the film to actual toys.
Since acquiring licenses for both DC and Marvel Super-Heroes, Lego has been slowly expanding its line from iconic heroes like Superman and Spider-Man to more beloved fan-favorites such as Scarlet Spider and Captain Marvel. Next year sees the arrival of a few familar faces from the Hulk family of characters as the Green and Red sides go to war.
If you thought the first year of Lego Dimensions brought together more characters and franchises than you thought humanly possible, wait until you get a load of what TT Games has in store for 2016. The first official trailer for Lego Dimensions: Year Two (my titling, not theirs) arrived today and with it came a wealth of unexpected surprises. Yes, Batman, Gandalf and Wyldstyle are back again, but the portal has opened in new worlds featuring Harry Potter, Teen Titans Go!, Adventure Time, the A-Team, Goonies, Gremlins, the Powerpuff Girls and like a bajillion others. Lego is not playing around.
What's more, every single new set is 100% compatible with everything that's already been released. You know what that means? You can have BA Baracus drive the Mystery Machine. You can have the Joker and Voldemort fight over who has a pastier complexion. You can have Beast Boy and Mowgli take down Beetlejuice. Dogs and cats living together; mass hysteria!
Everyone who goes to see Batman vs. Superman this weekend is going to get an extra treat: a first look at the new Batman movie. No, not Batfleck, the real Batman. Lego Batman. But, if you absolutely, positively can’t wait until you see it in the theaters, you can watch The Lego Batman Movie trailer right now.
If you were concerned another Lego game coming so soon on the heels of Lego Dimensions, Lego Marvel's Avengers and Lego Jurassic World might mean Lego Star Wars: The Force Awakens would stick too close to the familiar formula, this new gameplay trailer offers a bit of hope. Since the first entry arrived more than a decade ago, the Lego series hasn't changed all that much. The core foundation has been in dire need of a shake-up, and that's particularly true in a time when four Lego games will have shipped in a calendar year. Though there have been small adjustments and additions made over the course of the last 10 years, Lego Star Wars: The Force Awakens appears to be making some significant improvements to the tried and true formula.