Toy Fair 2016: Meet Mattel's Suicide Squad
Though you would have thought a great deal of Mattel's Toy Fair event would have been focused on Batman V Superman: Dawn of Justice, which to be fair it was, there were actually more new figures on hand from August's Suicide Squad film. Many of the Dawn of Justice figures have already hit retail, but the upcoming villain-led film made a surprise showing, and Mattel revealed almost the entire team this weekend. Interestingly enough, there was no Suicide Squad branding on any of the new figures. Where DC Collectibles and other specialty lines can get away with putting the word "suicide" on the box, it's a tougher sell for mass market figures that will show up in Target and Walmart. The Suicide Squad will fit in with the DC Multiverse line, offering 6" versions of the team in the branding you're already seeing for characters like Batman, Superman and Wonder Woman for Dawn of Justice, and Flash and Green Arrow from their respective TV shows. Where those media properties get the film/show logo slapped on the side of the box, it'll be interesting to see what Mattel puts on these packages to indicate just where these guys came from.