MC2

Crisis Management: How Do You Solve A Problem Like Continuity?
Superhero comics as we know them have been telling singular ongoing narratives for over seventy-five years, and they can be incredibly intimidating to new readers. Comics companies have been seeking fixes to the problems caused by continuity for almost as long as they’ve been releasing them, and the it seems like publishers are getting far more comfortable reaching for the big red button marked “reboot.” Continuity isn’t necessarily a four letter word, but satisfying an existing fan-base while trying to appeal to new readers can be a tricky tightrope to walk. With Marvel’s not-a-reboot Secret Wars recently behind us, and DC’s not-a-reboot Rebirth event on the horizon, what can a company do to try and solve the problems caused by long-term continuity?