Valiant Teams Coffee And Comics In Weird Cross-Promotion
Delicious iced beverages and primitive warriors with advanced alien technology aren't two things that most people immediately associate with one another, so I must confess to a few moments of confusion on reading this morning's press release from Valiant Entertainment, which announces a three-way promotional partnership between Valiant, comic retail behemoth Midtown Comics, and New York City coffee shop chain Oren's Daily Roast, to give away free comic books and create an X-O Manowar signature frozen green tea beverage.