NielsenSurvey

Almost a year after the last partnership between DC Comics and the Neilsen National Research Group, the two are at it again to find out how well the New 52 relaunch is faring months later... or, perhaps, how poorly. Yes, this time, it's the sales questions...

The results of The Nielsen Company's market research for DC Comics that surveyed "New 52" readers were released at ComicsPro's Dallas meeting yesterday and well... there's not much that's brave or bold about them. ICv2 reports that 70 percent of the survey's 5,336 respondents were already fans, with only 5 percent completely new to buying comics, and 93% were male...