Julie Kerwin Talks 'IAmElemental' and Empowerment for Girls
The great thing about Kickstarter and other crowdfunding sites is the ability for creators to fill a void with a product or project they're incredibly passionate about. More and more, we're seeing niche action figure and collectible creators turn to this method to get their ideas out there. It's a hard road to commercial success at retail, but if you can reach out directly to your audience, there's a chance you'll make some headway towards bigger things and wider availability. Seeing a hole in the action figure market for not just female characters, but female characters more representative of real women, IAmElemental campaigned to bring such a series to life. After a successful round of crowdfunding in 2014, the company released its first line-up, Courage, this year. We caught up with Julie Kerwin, chief elemental officer at IamElemental, at New York Comic Con to talk about the line, where it's headed, and whether or not it can succeed in a crowded market.